Target audience for my perfume advert

In order to create a good and effective perfume advert, i need to chose a suitable target audience to ensure that my advert appeals to them.

I have decided to focus on C1 and C2 in the demogrpahic classification of audience, as this makes up 49% of the population, meaning it would attract alot of people; there would be more sales of my perfume. I also think that this group of lower middle class and skilled manual workers would be nice to make an advert for.

I think my target audience will also be mainstreamers/social climbers, meaning that they seek conformity, but want to manage to get a higher status using the things they buy/use to aid them with this. This will mean I will need to make my advert quite stereotypical, but also appealing.

For my 'insight social value group' i have chosen to target esteem seekers and strivers, which means they will be materialistic and focused on image and status. To make my advert target these groups, i will need to make sure that the advert makes the perfume look like a symbol of success, whilst using something traditional to appeal to the strivers.

I have decided that the target group will probably be driven by Physiological things, eg sex, and also sexual intimacy - Love/Belonging. The group may also be affected by Esteem, as they are trying to gain the respect of others. In general, the advert I create will need to involve some feeling of sex/sexual intimacy to appeal to the group.