Kylie Minogue's advert is predominantly red, with a low angle mid-shot of the popstar. The low-angled shot means that we are looking up to Kylie, both literally and metaphorically, whilst the red colours and shades connote feelings of passion and love. Kylie is raising her eyebrow and has slightly open red lips, making her look feminine and sexy. This idea of sexiness is added to when we look further at the mise en scene. Kylie is wearing a low-backed halter-neck white dress, has blonde hair swept back, and is wearing bright red lipstick, which is obviously meant to be an imitation of Marilyn Monroe, a fashion icon and sex symbol, encouraging us to believe that Kylie is too. Kylie is framed by glitter and sparkles; on the red wall behind and also the red pompoms she is holding by her side, making her look feminine and classy. The pompoms reflecting light off them are also framing the perfume bottle itself, to draw more attention to it. The perfume bottle is the same colour as the background of the advert - light red to dark red, and the bottle is placed at the bottom of the advert in order for the bright red of the top to stand out. underneath the picture of the perfume bottle is some text - 'The new fragrance by KYLIE MINOGUE'. the font is sans serif and is white, in order to stand out. Kylie's name is in upper case in order to make sure that the audience know that it is her perfume. The only other bit of writing used on the advert is 'Sexy darling' written again in a white font to stand out, and is also in a script font, which mirrors the writing shown on the perfume. Throughout the advert, only two colours are used - red and white. Red is used for the background, the perfume, and on Kylie's pompoms, and lips, which, teamed with Kylies provocative pose and expression connotes passion. The white is used for the fonts and Kylie's dress, and is used to contrast with the red colouring.
This advert appeals to the audience, because the mise en scene is very eyecatching. Not only this, but it seems to be suggesting that Kylie is a 'Sexy Darling' like her perfume. I think that the advert is meant to perhaps be like the inside of the bottle of perfume, the sparkles show the liquid and reflections of it, and the colour scheme being the colours of the outside of the bottle. Kylie Minogue is inside the bottle, to suggest that by using the perfume, we will also become 'Sexy Darling's and more like Kylie. Many girls would be attracted to this, not only because it is Kylie Minogue, but also because they are attracted to the idea of being 'sexy' and more attractive, which Kylie Minogue is promising in this advert.
The second advert I chose to analyse is Ghost's 'Sweetheart'. The advert is a mid-shot of a model which has been cropped so only her shoulders and face are showing. The model is surrounded by pink-y orange feathers; the colours connote happiness, femininity and health, whilst the plush feathers used connote ideas of heaven and angels. The model is staring into the camera, maintaining eyecontact with the reader, and instantly drawing us in. Her face is not covered in makeup, meaning she looks very natural, and her hair is simply parted in the middle, with no obvious style. Although she is not heavily made-up, she still looks very pretty, with her big blue e
yes and long blonde hair showing typical British beauty as well as connoting ideas of innocence and youth. Her plumped glossed lips add to her beauty, and make her look even more feminine. The model appears to be naked, with only her long blonde hair and angelic feathers covering her. At the front of the advert, also framed by heavenly feathers, is the perfume bottle itself. It is displayed at the front of the photo, and large in proportion to the model, to show its importance. At the top right hand corner of the advert the words 'GHOST SWEETHEART' are displayed in an upper case sans serif white font. The word 'GHOST' is bigger, as this is the brand of the perfume. The white of the font used connotes purity and innocence, which fits in with the rest of the advert. The only shades, apart from the blue, used in the advert are white, light pink-orange, and beige - all neutral tones. These colours suggest simplicity, happiness, femininity, and youth, which the advert as a whole seems to be focussing on. This makes the blue of the model's eyes stand out piercingly, especially as they are staring right at us, with the blue confirming the purity and confidence that the perfume could give us.This advert appeals to the audience because of how the model instantly attracts our attention, whilst the mise en scene appeals and interests us. The fact that the perfume is called 'Sweetheart', implying goodness and purity just heightens the impact we get from the heavenly looking feathers, and the natural beauty of the perhaps naked model. These aspects believe that by using ghost's perfume we too could be this natural, feminine 'Sweetheart'.
2 comments:
Analysis of both adverts is thorough and well expressed. You look at media language as well as representation of both women. You could have commented on Kylie as celebrity and also the use of red and white and her changing persona.
Well done. mw
Nena please make sure you post your perfume advertisement this week. Thanks. mw
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