From looking at numerous thriller films over the past couple of months, most recently Layer Cake, I am beginning to get some ideas for my own thriller opening.
Many of the thrillers I have seen start with something drammatic, for example an explosion in Layer Cake, someone being shot in Sin City etc, and so think this would be a good aspect to include in my own thriller, as it creates mystery and intrigue, whilst also sticking to the theme of crime and corruption. When discussing this, we suggested to start with a chase. I feel very influenced by the chase in Layer Cake, and so we aim to create a chase scene similar to that. We want to mix both handheld point of view camera shots with panning shots, with fast paced editing, to increase the excitement in the scene. We have also considered adding some postproduction editing to create the effect of someone looking through binoculars/a gun by only showing the middle circle of the shot. This would add to the mystery, and also make the sequence more interesting.
We have also had the idea of introducing the male protagonist in our opening, but have not yet decided on whether it should be in the traditional setting - a brown office with wooden furniture and pictures, books and a fan around the room, or whether we should have a more modern clinical theme, with a very clean setting, full of white and bright lighting.
As alot of thrillers, including Vertigo, Chinatown and Essex Boys, use shots inside a car- either looking through the windscreen at the driver and passenger, or positioned in the back seats, it would be good to use a scene in a car. However a shot through the front window would obviously be very hard and dangerous, so we would need to use a shot from the back of the car.
We also discussed our camera skills, emphasising that we need to remember the rule of thirds when filming, abd should use a range of shots. We will also hopefully take some clever shots using things such as reflections to make our film more interesting.
My group and I talked briefly about possible locations and found that we all think that settings such as a hospital (if we get permission) would be excellent if we were to follow the clinical idea, a park early in the morning or at night would make a good deserted setiing, and Norwich city centre would be good if we needed a busy urban setting. I also thought that old cobbled streets like elm hill, especially at night or in the rain would be an effective thriller location.
Over the next couple of days we are hoping to achieve some more definate ideas for our opening, and also to create a detailed story board.
Thursday 23 October 2008
Sunday 19 October 2008
More on Thrillers - (Sin City and Silence of the Lambs)
Recently I have been watching more thrillers in order to gain more ideas for my own thriller opening. Throughtout the past month or so, I have watched 'Silence of the Lambs', Hitchcock's 'The Birds', 'Sin City', 'Chinatown', and we are just beginning to watch 'Layercake' directed by Matthew Vaugn in lessons.
Out of these films, I have most enjoyed and been influenced by 'Silence of the Lambs' and 'Sin City', as these have many thriller signifiers, eg claustrophobia and spiralling narratives of mystery and intrigue.
Sin City
I found the opening of 'Sin City' brilliant, as the mystery is straight away highlighted to the audience. The opening started in an urban city on the balcony of a sky scraper, straight away adding danger and loneliness due to the height of the building. The audience are straight away drawn to a seductive femma fatale in a red dress, which connotes feelings of both danger and passion, and the camera pans in whilst an internal monologue, which adds a more personal feel for the audience which helps to engage, is spoken over the top of slow jazz and diegetic sirens, showing that crime is rife in the city. We can see that despite the urban setting, it is very bleak, and the darkness and rain are very styalised in order to emphasise the thriller signifiers.
The mise en scene in the piece has been edited to be black and white, like the influential thrillers from the 1940s. The only mise en scene which is coloured is the femme fatale's red lips and red dress, which emphasises the idea that she is dangerous yet sexual. The other mise en scene and settings which are used in the sequence are modern, and plain, in order to make the gun, the red colour of the woman, the chirascuro lighting and the flash of green we see in the femme fatale's eyes stand out and make an impact on the viewer.
The post-production editing to make everything black and white apart from the woman's dress, lips, and for a split second, eyes, is very effective, and although this would be hard to do in my own opening, i think would be excellent. I also really like the internal monologue over the top, although i think that this would be hard to be effective and sound good if I were to include this. As the man and woman kiss, the picture changes effect and becomes almost monochromatic. We see the woman representing sexuality, vunerability and danger, whilst the man creates security; typical for thrillers. The opening ends as the man shoots the woman. The fact that we dont know who these people are, or what they are doing simply adds to the thriller signifier of mystery, and drawing the audience in.
Silence of the Lambs
I found the idea of having a woman detective and protaganist in 'Silence of the Lambs' very interesting and effective, although obviously it removed two key ideas of thrillers - the male protaganist and the femme fatale. Although I like this different idea, i don't think it shows thriller signifiers aswell. However, my favourite shot from this film was Hannibal Lector locked up in a small cell inside a large room. Both of these barriers made a feeling of claustrophobia; necessary in thrillers, and the metal bars surrounding Dr Lector increased the feelings of crime. Later, we see Hannibal Lector kill two people in here, and then mysteriously vanish, to be found hiding on top of the lift. The shot down from the lift shaft onto Lector on top of the lift uses ideas of enclosed spaces, having no way out, and a high angle shot, which makes us undermine Lector, as we start to believe he will get caught.
When I make my own thriller opening, I hope to include lots of enclosed spaces to create claustrophobia, and also open with something exciting in order to appeal to the audience. I hope to use fitting non-diagetic music, perhaps slow jazz like in 'Sin City', to suggest sleaziness, the underbelly of the city and to pay tribute to the film noir movies that this music was common in. I am tempted to maybe audition some people to see if their voices suit an internal monologue, although I'm not sure how effective that will be. Hopefully I will also be able to use some good post-production editing to make the opening interesting, and will perhaps use fast-paced editing, like the editing used in the robbery at the begining of 'Layer Cake', as this gives the film a fast paced, action kind of feel.
Out of these films, I have most enjoyed and been influenced by 'Silence of the Lambs' and 'Sin City', as these have many thriller signifiers, eg claustrophobia and spiralling narratives of mystery and intrigue.
Sin City
I found the opening of 'Sin City' brilliant, as the mystery is straight away highlighted to the audience. The opening started in an urban city on the balcony of a sky scraper, straight away adding danger and loneliness due to the height of the building. The audience are straight away drawn to a seductive femma fatale in a red dress, which connotes feelings of both danger and passion, and the camera pans in whilst an internal monologue, which adds a more personal feel for the audience which helps to engage, is spoken over the top of slow jazz and diegetic sirens, showing that crime is rife in the city. We can see that despite the urban setting, it is very bleak, and the darkness and rain are very styalised in order to emphasise the thriller signifiers.
The mise en scene in the piece has been edited to be black and white, like the influential thrillers from the 1940s. The only mise en scene which is coloured is the femme fatale's red lips and red dress, which emphasises the idea that she is dangerous yet sexual. The other mise en scene and settings which are used in the sequence are modern, and plain, in order to make the gun, the red colour of the woman, the chirascuro lighting and the flash of green we see in the femme fatale's eyes stand out and make an impact on the viewer.
The post-production editing to make everything black and white apart from the woman's dress, lips, and for a split second, eyes, is very effective, and although this would be hard to do in my own opening, i think would be excellent. I also really like the internal monologue over the top, although i think that this would be hard to be effective and sound good if I were to include this. As the man and woman kiss, the picture changes effect and becomes almost monochromatic. We see the woman representing sexuality, vunerability and danger, whilst the man creates security; typical for thrillers. The opening ends as the man shoots the woman. The fact that we dont know who these people are, or what they are doing simply adds to the thriller signifier of mystery, and drawing the audience in.
Silence of the Lambs
I found the idea of having a woman detective and protaganist in 'Silence of the Lambs' very interesting and effective, although obviously it removed two key ideas of thrillers - the male protaganist and the femme fatale. Although I like this different idea, i don't think it shows thriller signifiers aswell. However, my favourite shot from this film was Hannibal Lector locked up in a small cell inside a large room. Both of these barriers made a feeling of claustrophobia; necessary in thrillers, and the metal bars surrounding Dr Lector increased the feelings of crime. Later, we see Hannibal Lector kill two people in here, and then mysteriously vanish, to be found hiding on top of the lift. The shot down from the lift shaft onto Lector on top of the lift uses ideas of enclosed spaces, having no way out, and a high angle shot, which makes us undermine Lector, as we start to believe he will get caught.
When I make my own thriller opening, I hope to include lots of enclosed spaces to create claustrophobia, and also open with something exciting in order to appeal to the audience. I hope to use fitting non-diagetic music, perhaps slow jazz like in 'Sin City', to suggest sleaziness, the underbelly of the city and to pay tribute to the film noir movies that this music was common in. I am tempted to maybe audition some people to see if their voices suit an internal monologue, although I'm not sure how effective that will be. Hopefully I will also be able to use some good post-production editing to make the opening interesting, and will perhaps use fast-paced editing, like the editing used in the robbery at the begining of 'Layer Cake', as this gives the film a fast paced, action kind of feel.
Exploring narrative in Chinatown
In film, narrative is the story and plot that the film shows and also the way that it is told. A simple narrative structure is – beginning, event, climax, and resolution. Although a lot of successful films use this structure, thrillers normally have a more complex and twisting narrative to appeal more to the audience.
The complex narratives within thriller films differ. Some use twists within the plot in order to engage the viewer, whilst others use cliff-hangers to leave the audience on edge and thinking about the film. Thrillers are also often presented from the point of view of a character within the film which presents things in a different light, as this is normally from the male protagonist’s point of view.
Thriller narratives all have some key features. These include mystery, romance, secrets, suspense, and mistrust. The narrative also often focuses on good vs. evil, and a sense of crime and corruption.
Chinatown is a good example of a thriller and thriller narrative. The film is shown from the perspective of JJ Gittes, the male protagonist in the film, which means the audience sees things from his perspective, and therefore viewing him as the ‘good guy’. Like with a lot of thrillers, the protagonist has flaws – he drinks and he smokes, which is a key thriller signifier.
The narrative of Chinatown is full of twists, turns and spirals. Examples of twists within the narrative include – the woman pretending to be Evelyn Mulwray in order to spy on Hollis Mulwray, and Katherine being both Evelyn’s daughter and sister. These twists add to the mystery within the narrative, which is a key feature within thrillers. Mystery is a key factor in the narrative of Chinatown, as the entire plot is built around the mystery regarding the intricate water scandal, the murder of Mulwray, and less important mysteries, such as the mysterious phonecall to Evelyn. These mysteries also tie in with the thriller signifier of crime and corruption, with the murder being a prime example of this within the film. Seeing as JJ Gittes is a private investigator, these key thriller narrative examples are inevitable, as is the theme of chases and pursuits. There are two key pursuits within Chinatown; the first is when JJ Gittes breaks into land to try and investigate the water situations, and the second is right at the end of the film, where Evelyn and Katherine are trying to escape, but the police open fire and Evelyn is killed. Another element to the narrative is romance which is often seen in thrillers, Chinatown included. The romance is, predictably, between the male protagonist, JJ Gittes, and the femme fatale, Evelyn Mulwray.
Overall, the narrative within Chinatown features in a lot of other thriller films, with the twisting turning narrative being the crucial element. Narrative is extremely important in films of the thriller genre because it presents things in certain ways to the audience via the point of view of one of the characters. The twists in the narrative, along with the mystery and corruption keep the audience interested and always intrigued as to what is happening next.
The complex narratives within thriller films differ. Some use twists within the plot in order to engage the viewer, whilst others use cliff-hangers to leave the audience on edge and thinking about the film. Thrillers are also often presented from the point of view of a character within the film which presents things in a different light, as this is normally from the male protagonist’s point of view.
Thriller narratives all have some key features. These include mystery, romance, secrets, suspense, and mistrust. The narrative also often focuses on good vs. evil, and a sense of crime and corruption.
Chinatown is a good example of a thriller and thriller narrative. The film is shown from the perspective of JJ Gittes, the male protagonist in the film, which means the audience sees things from his perspective, and therefore viewing him as the ‘good guy’. Like with a lot of thrillers, the protagonist has flaws – he drinks and he smokes, which is a key thriller signifier.
The narrative of Chinatown is full of twists, turns and spirals. Examples of twists within the narrative include – the woman pretending to be Evelyn Mulwray in order to spy on Hollis Mulwray, and Katherine being both Evelyn’s daughter and sister. These twists add to the mystery within the narrative, which is a key feature within thrillers. Mystery is a key factor in the narrative of Chinatown, as the entire plot is built around the mystery regarding the intricate water scandal, the murder of Mulwray, and less important mysteries, such as the mysterious phonecall to Evelyn. These mysteries also tie in with the thriller signifier of crime and corruption, with the murder being a prime example of this within the film. Seeing as JJ Gittes is a private investigator, these key thriller narrative examples are inevitable, as is the theme of chases and pursuits. There are two key pursuits within Chinatown; the first is when JJ Gittes breaks into land to try and investigate the water situations, and the second is right at the end of the film, where Evelyn and Katherine are trying to escape, but the police open fire and Evelyn is killed. Another element to the narrative is romance which is often seen in thrillers, Chinatown included. The romance is, predictably, between the male protagonist, JJ Gittes, and the femme fatale, Evelyn Mulwray.
Overall, the narrative within Chinatown features in a lot of other thriller films, with the twisting turning narrative being the crucial element. Narrative is extremely important in films of the thriller genre because it presents things in certain ways to the audience via the point of view of one of the characters. The twists in the narrative, along with the mystery and corruption keep the audience interested and always intrigued as to what is happening next.
Tuesday 14 October 2008
Target audience for my perfume advert
In order to create a good and effective perfume advert, i need to chose a suitable target audience to ensure that my advert appeals to them.
I have decided to focus on C1 and C2 in the demogrpahic classification of audience, as this makes up 49% of the population, meaning it would attract alot of people; there would be more sales of my perfume. I also think that this group of lower middle class and skilled manual workers would be nice to make an advert for.
I think my target audience will also be mainstreamers/social climbers, meaning that they seek conformity, but want to manage to get a higher status using the things they buy/use to aid them with this. This will mean I will need to make my advert quite stereotypical, but also appealing.
For my 'insight social value group' i have chosen to target esteem seekers and strivers, which means they will be materialistic and focused on image and status. To make my advert target these groups, i will need to make sure that the advert makes the perfume look like a symbol of success, whilst using something traditional to appeal to the strivers.
I have decided that the target group will probably be driven by Physiological things, eg sex, and also sexual intimacy - Love/Belonging. The group may also be affected by Esteem, as they are trying to gain the respect of others. In general, the advert I create will need to involve some feeling of sex/sexual intimacy to appeal to the group.
I have decided to focus on C1 and C2 in the demogrpahic classification of audience, as this makes up 49% of the population, meaning it would attract alot of people; there would be more sales of my perfume. I also think that this group of lower middle class and skilled manual workers would be nice to make an advert for.
I think my target audience will also be mainstreamers/social climbers, meaning that they seek conformity, but want to manage to get a higher status using the things they buy/use to aid them with this. This will mean I will need to make my advert quite stereotypical, but also appealing.
For my 'insight social value group' i have chosen to target esteem seekers and strivers, which means they will be materialistic and focused on image and status. To make my advert target these groups, i will need to make sure that the advert makes the perfume look like a symbol of success, whilst using something traditional to appeal to the strivers.
I have decided that the target group will probably be driven by Physiological things, eg sex, and also sexual intimacy - Love/Belonging. The group may also be affected by Esteem, as they are trying to gain the respect of others. In general, the advert I create will need to involve some feeling of sex/sexual intimacy to appeal to the group.
Monday 13 October 2008
Camera Shots
To get some idea of the different camera angles and shots, we used a camera to take our own.
Mid-Shots are used to show detail and facial expressions, as well as the surroundings and settings. It also means that the audience can see any hand gestures the character uses.
We also took a Long Shot and an Extreme Long Shot.
Both types of shots are normally used to show a place, setting the scene and letting the audience know where they are. These types of shots are also used to show action, as it allows the audience to see the whole scene and all of the action and the characters' reactions. These shots tend to be used to help the audience understand where they are and what is happening.
We also took a close up, and then an extreme closeup
. Close-ups are often used to highlight 
things to the audience, for example where a character's eyes are looking, and expressions the actor uses, to help the audience understand the meaning further, and to give them an idea of what the character is thinking. Close-ups in general are used to emphasise certain things to an audience.
We also took some photos using camera angles.
The first angle we tried was the Down-Shot. 
Down-Shots are used to make the audience feel more important than the person they are looking down on - they are looking down both metaphorically and literally. They are used to make the character appear smaller and weaker. In contrast to this is the Up-Shot. Up-Shots are used to make the character appear dominant and more important. In general, Up-Shots make the audience feel intimidated.
Although we didn't take examples of them, Bird's Eye View and Worm's Eye View shots are also used. Bird's Eye Views help to set the scene to the audience, showing them the setting, and giving them a different perspective.
The first shot we took was the Mid-Shot.
Mid-Shots are used to show detail and facial expressions, as well as the surroundings and settings. It also means that the audience can see any hand gestures the character uses. We also took a Long Shot and an Extreme Long Shot.
Both types of shots are normally used to show a place, setting the scene and letting the audience know where they are. These types of shots are also used to show action, as it allows the audience to see the whole scene and all of the action and the characters' reactions. These shots tend to be used to help the audience understand where they are and what is happening.We also took a close up, and then an extreme closeup
. Close-ups are often used to highlight things to the audience, for example where a character's eyes are looking, and expressions the actor uses, to help the audience understand the meaning further, and to give them an idea of what the character is thinking. Close-ups in general are used to emphasise certain things to an audience. We also took some photos using camera angles.
The first angle we tried was the Down-Shot. 
Down-Shots are used to make the audience feel more important than the person they are looking down on - they are looking down both metaphorically and literally. They are used to make the character appear smaller and weaker. In contrast to this is the Up-Shot. Up-Shots are used to make the character appear dominant and more important. In general, Up-Shots make the audience feel intimidated.Although we didn't take examples of them, Bird's Eye View and Worm's Eye View shots are also used. Bird's Eye Views help to set the scene to the audience, showing them the setting, and giving them a different perspective.
Wednesday 8 October 2008
Analysis of Pefume Adverts
I have chosen to analyse to perfume adverts, one for Kylie Minogue's 'Sexy Darling' and the other for Ghost's 'Sweetheart'.
Kylie Minogue's advert is predominantly red, with a low angle mid-shot of the popstar. The low-angled shot means that we are looking up to Kylie, both literally and metaphorically, whilst the red colours and shades connote feelings of passion and love. Kylie is raising her eyebrow and has slightly open red lips, making her look feminine and sexy. This idea of sexiness is added to when we look further at the mise en scene. Kylie is wearing a low-backed halter-neck white dress, has blonde hair swept back, and is wearing bright red lipstick, which is obviously meant to be an imitation of Marilyn Monroe, a fashion icon and sex symbol, encouraging us to believe that Kylie is too. Kylie is framed by glitter and sparkles; on the red wall behind and also the red pompoms she is holding by her side, making her look feminine and classy. The pompoms reflecting light off them are also framing the perfume bottle itself, to draw more attention to it. The perfume bottle is the same colour as the background of the advert - light red to dark red, and the bottle is placed at the bottom of the advert in order for the bright red of the top to stand out. underneath the picture of the perfume bottle is some text - 'The new fragrance by KYLIE MINOGUE'. the font is sans serif and is white, in order to stand out. Kylie's name is in upper case in order to make sure that the audience know that it is her perfume. The only other bit of writing used on the advert is 'Sexy darling' written again in a white font to stand out, and is also in a script font, which mirrors the writing shown on the perfume. Throughout the advert, only two colours are used - red and white. Red is used for the background, the perfume, and on Kylie's pompoms, and lips, which, teamed with Kylies provocative pose and expression connotes passion. The white is used for the fonts and Kylie's dress, and is used to contrast with the red colouring.
This advert appeals to the audience, because the mise en scene is very eyecatching. Not only this, but it seems to be suggesting that Kylie is a 'Sexy Darling' like her perfume. I think that the advert is meant to perhaps be like the inside of the bottle of perfume, the sparkles show the liquid and reflections of it, and the colour scheme being the colours of the outside of the bottle. Kylie Minogue is inside the bottle, to suggest that by using the perfume, we will also become 'Sexy Darling's and more like Kylie. Many girls would be attracted to this, not only because it is Kylie Minogue, but also because they are attracted to the idea of being 'sexy' and more attractive, which Kylie Minogue is promising in this advert.
The second advert I chose to analyse is Ghost's 'Sweetheart'. The advert is a mid-shot of a model which has been cropped so only her shoulders and face are showing. The model is surrounded by pink-y orange feathers; the colours connote happiness, femininity and health, whilst the plush feathers used connote ideas of heaven and angels. The model is staring into the camera, maintaining eyecontact with the reader, and instantly drawing us in. Her face is not covered in makeup, meaning she looks very natural, and her hair is simply parted in the middle, with no obvious style. Although she is not heavily made-up, she still looks very pretty, with her big blue e
yes and long blonde hair showing typical British beauty as well as connoting ideas of innocence and youth. Her plumped glossed lips add to her beauty, and make her look even more feminine. The model appears to be naked, with only her long blonde hair and angelic feathers covering her. At the front of the advert, also framed by heavenly feathers, is the perfume bottle itself. It is displayed at the front of the photo, and large in proportion to the model, to show its importance. At the top right hand corner of the advert the words 'GHOST SWEETHEART' are displayed in an upper case sans serif white font. The word 'GHOST' is bigger, as this is the brand of the perfume. The white of the font used connotes purity and innocence, which fits in with the rest of the advert. The only shades, apart from the blue, used in the advert are white, light pink-orange, and beige - all neutral tones. These colours suggest simplicity, happiness, femininity, and youth, which the advert as a whole seems to be focussing on. This makes the blue of the model's eyes stand out piercingly, especially as they are staring right at us, with the blue confirming the purity and confidence that the perfume could give us.
This advert appeals to the audience because of how the model instantly attracts our attention, whilst the mise en scene appeals and interests us. The fact that the perfume is called 'Sweetheart', implying goodness and purity just heightens the impact we get from the heavenly looking feathers, and the natural beauty of the perhaps naked model. These aspects believe that by using ghost's perfume we too could be this natural, feminine 'Sweetheart'.
Kylie Minogue's advert is predominantly red, with a low angle mid-shot of the popstar. The low-angled shot means that we are looking up to Kylie, both literally and metaphorically, whilst the red colours and shades connote feelings of passion and love. Kylie is raising her eyebrow and has slightly open red lips, making her look feminine and sexy. This idea of sexiness is added to when we look further at the mise en scene. Kylie is wearing a low-backed halter-neck white dress, has blonde hair swept back, and is wearing bright red lipstick, which is obviously meant to be an imitation of Marilyn Monroe, a fashion icon and sex symbol, encouraging us to believe that Kylie is too. Kylie is framed by glitter and sparkles; on the red wall behind and also the red pompoms she is holding by her side, making her look feminine and classy. The pompoms reflecting light off them are also framing the perfume bottle itself, to draw more attention to it. The perfume bottle is the same colour as the background of the advert - light red to dark red, and the bottle is placed at the bottom of the advert in order for the bright red of the top to stand out. underneath the picture of the perfume bottle is some text - 'The new fragrance by KYLIE MINOGUE'. the font is sans serif and is white, in order to stand out. Kylie's name is in upper case in order to make sure that the audience know that it is her perfume. The only other bit of writing used on the advert is 'Sexy darling' written again in a white font to stand out, and is also in a script font, which mirrors the writing shown on the perfume. Throughout the advert, only two colours are used - red and white. Red is used for the background, the perfume, and on Kylie's pompoms, and lips, which, teamed with Kylies provocative pose and expression connotes passion. The white is used for the fonts and Kylie's dress, and is used to contrast with the red colouring.
This advert appeals to the audience, because the mise en scene is very eyecatching. Not only this, but it seems to be suggesting that Kylie is a 'Sexy Darling' like her perfume. I think that the advert is meant to perhaps be like the inside of the bottle of perfume, the sparkles show the liquid and reflections of it, and the colour scheme being the colours of the outside of the bottle. Kylie Minogue is inside the bottle, to suggest that by using the perfume, we will also become 'Sexy Darling's and more like Kylie. Many girls would be attracted to this, not only because it is Kylie Minogue, but also because they are attracted to the idea of being 'sexy' and more attractive, which Kylie Minogue is promising in this advert.
The second advert I chose to analyse is Ghost's 'Sweetheart'. The advert is a mid-shot of a model which has been cropped so only her shoulders and face are showing. The model is surrounded by pink-y orange feathers; the colours connote happiness, femininity and health, whilst the plush feathers used connote ideas of heaven and angels. The model is staring into the camera, maintaining eyecontact with the reader, and instantly drawing us in. Her face is not covered in makeup, meaning she looks very natural, and her hair is simply parted in the middle, with no obvious style. Although she is not heavily made-up, she still looks very pretty, with her big blue e
yes and long blonde hair showing typical British beauty as well as connoting ideas of innocence and youth. Her plumped glossed lips add to her beauty, and make her look even more feminine. The model appears to be naked, with only her long blonde hair and angelic feathers covering her. At the front of the advert, also framed by heavenly feathers, is the perfume bottle itself. It is displayed at the front of the photo, and large in proportion to the model, to show its importance. At the top right hand corner of the advert the words 'GHOST SWEETHEART' are displayed in an upper case sans serif white font. The word 'GHOST' is bigger, as this is the brand of the perfume. The white of the font used connotes purity and innocence, which fits in with the rest of the advert. The only shades, apart from the blue, used in the advert are white, light pink-orange, and beige - all neutral tones. These colours suggest simplicity, happiness, femininity, and youth, which the advert as a whole seems to be focussing on. This makes the blue of the model's eyes stand out piercingly, especially as they are staring right at us, with the blue confirming the purity and confidence that the perfume could give us.This advert appeals to the audience because of how the model instantly attracts our attention, whilst the mise en scene appeals and interests us. The fact that the perfume is called 'Sweetheart', implying goodness and purity just heightens the impact we get from the heavenly looking feathers, and the natural beauty of the perhaps naked model. These aspects believe that by using ghost's perfume we too could be this natural, feminine 'Sweetheart'.
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