Audience Profile

From our group's research into audience (audience research 1 and audience research 2) we have drawn up a plan of who will be our film's target audience.

Age Group: From looking at both of our questionnaire results, it is obvious that the target audience for our thriller should be aged between 15 and 25. I think this is obvious, because that specific age group tend to be more attracted to action and able to identify with male lead characters.

Gender: More males would be attracted to this film, due to the action and adventure portrayed in the film, and will look up to the male protagonist. Also results from our questionnaires suggest that more males than females prefer thrillers, primarily action thrillers, to other genres. However, we intend to capture a wider audience, as we have cast a lead female role, and would plan to have our film distributed world wide and be accessible to other countries and continents.

Occupation: The majority of the film's audience would probably be students, due to the target age range, however no particular occupation has been targetted during the creation of the product.

Ethnicity: We plan to have a mixed audience, as not only do we intend to have a mix of races in our cast, but we would hope to distribute our thriller not only in Britain, in order to capture a wider range of audience.

Aspirations: By looking at our questionnaires, we plan to target audiences that aspire to be educated and to attend university. The vast majority also claimed that they want to travel, which shows that they take an interest in the world. From this, we have decided that our audience will have high aims in life and education.

Interests: Our audience will have stereotypical interests for males, such as enjoying sports, socialising etc. By looking at our questionnaires we discovered that the target audience enjoys action and comedy TV programmes and films, and they will also enjoy listening to music such as pop. Our questionnaires also showed our audience will enjoy listening to the radio, primarily radio stations like Radio 1 and Kiss. However, about only half of our participants said they enjoyed reading Newspapers and Magazines, but the participants who did enjoy reading Newspapers said they did pay attention to the news, therefore indicating some more of their interests. Films that they may enjoy include 'Layer Cake', 'Essex Boys' and television shows such as 'Spooks', as these are all examples o action thrillers, with lead male protagonists.